The Most Productive Ways To Build Links As Fast As Possible...

Yesterday you learned that the single most important factor in getting top rankings is links. That is, getting other

websites to link to your website. You also learned that any link pointing to your website is better than no link at all. You should always accept a link from another website.

Today I'd like to focus on some link building factors and different ways to build links. It will help if you had a grounding idea on the type of links that can help your website get high search engine rankings.

Note that these factors, as well as other important influences on link popularity, will be discussed and elaborated on as we go through this guide, so getting a solid grip on the basics right from the start is a high priority.

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High Page Rank - while Page Rank has been somewhat discredited amongst elite search engine optimizers, the fact remains that Page Rank is by far one of the most visible and monetizable methods of determining the importance of a web page. And despite the criticism, Page Rank remains what it was before - an important, though not a defining element, of establishing link popularity.

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Permanent Links - Link-ageing is a concept that evolved out of the Sandbox theory - a Google-related speculation that has come into the public's eye since mid-2004. Essentially, Google puts a small restriction on new websites - this restriction - in part - monitors the "age" of the inbound links of a website. Once a

website builds a sufficient threshold of reputation through a combination of quantity and quality (and aged links), the restriction is gradually reduced and then removed. This highlights the importance of getting permanent links to increase your link popularity - it will work on eliminating your Sandbox penalties while

"keeping" the reputation you have built today for tomorrow.

Important: Two tips on avoiding and getting out of the sandbox quicker are:

Choosing a keyword that isn't extremely competitive. Typically newer websites can rank high for keywords that are very niche specific. As the website builds age and reputation, you can target higher searched keyword phrases.
Getting a stead flow of links to your website. For example, using any link exchange program to get roughly 30 links to your website per day would be a steady flow of links, and would look natural to the search engines.

Whereas, a website that got 3,000 links in 1 day, and then only 2 links each day therafter, would not look natural. Try to keep a steady flow of links coming in to your site each day or week.

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Site Quality - The quality of a website, as determined by the search engine, is a major factor (along with Page Rank) in establishing the importance of a link. In this regard, different search engines have marginally different criteria that can possibly alter the importance of a link from one search engine to the next. However, on a general scale, this is determined both by on-page factors and inbound links for the linking website itself. (Again, note that any link is better than no link… So, never turn down a link request if they're not penalized)

Building Links

There are several ways that you can build links for your website, and I've separated them into two categories to give you a better holistic view of how link building works (or can work).

Active Link-Building
Passive Link-Building

Let's look at each category, and the different types of techniques involved in both of them.

Active Link-Building

This involves the webmaster (meaning you) actively searching for links by using one or more of the methods listed below. This is a much more common strategy of acquiring links to your website compared to passive link-building, primarily because of two reasons:

It's easier to exchange links, or submit to directories, and even pay for links, rather than let your link-popularity grow naturally.
It gives you measurable results - any active link-building campaign will give the webmaster exact statistics for how many back links have been developed, of which Page Rank, from which URL, etc.

So what are the different methods one can use to actively build links?

Reciprocal linking

Reciprocal linking involves two websites exchanging links - you link to my site, and I'll link to yours. This remains the most common form of link-building as this is the cheap, fast way to build your link popularity.

Usually reciprocal linking does not involve any payments, and in most cases websites have dedicated link directories or link pages built primarily for the purpose of link-building.

The benefits? Reciprocal linking is definitely the fastest way to get LOTS of links pointing to your website. I often am asked, "Should I trade links with a website that's not directly related to the topic of my website?" My answer is an emphatic YES!

As long as your link directory, on your website, is broken down into themed categories, you should most definitely trade links with the other website. This is VERY important. You should always trade links with another website no matter if they:

Have a PR0 page. In 99.9% of cases, the reason they have no page rank is because their website is new. If you trade links with them, chances are, they're also actively building links, so this PR0 page will soon be a PR3, PR4, or even more! You would have missed out on this, had you ignored the link request…
Not specifically related to your website. Who cares? I will gladly exchange links with any website, unless they have a "gray bar" page rank (which is completely different from have a PR0 webpage) I've seen that many link exchange members are letting MANY link requests slip away because they're getting requests from non-related sites. This is a HUGE mistake and you're letting hundreds of free links slip away.
Over 30 links on a links page. This is also a big misconception… Yes, a link on a page with only 5 links is better than getting a link on a page with 30+ links. BUT… as I've said. Any link is better than no link. Do not pass these requests up. If you do, you're making a BIG mistake!

So, with all this said about reciprocal linking, the main idea is that…

Getting a link is better than getting NO link. Don't pass up link requests just because they're not exactly what you're looking for. Any link will help your rankings, as long as the website you're exchanging with is not banned. (Gray Google Page Rank)

One-Way Linking

One-way linking takes two formats - submitting your website's URL and description to a web directory or a link directory on a website, and buying links on web pages. I'll discuss link purchase a little later, but the key factor to note in one-way linking is that you don't have to link back to the website linking to you.

How does that help you?

Less outbound links per page
One-way links receive greater importance than reciprocal links from search engines - this has a lot to do with deterring the power of search engine optimizers to unfairly inflate a website's rankings.

A great way to get one-way links through link exchanges is by doing, what is called, "3 way link exchanges". The way this works is let's say there are 3 websites involved:

Website A (your website)

Website B (your website)

Website C (your link partner's website)

You use your Website A to link to All other websites. In this example, you would link your Website A to Website C.

Then, you ask Website C to link back to your Website B. Website B is the website you're getting links to, but you're not linking back from Website B. You're linking back from your Website A.

What's happened here is all links are 1 way links! You can do this within some link exchange programs if you're interested in also getting 1 way links. Notice I said, "ALSO". You shouldn't only get links choosing 1 method. You should get link any way you can. Use all the methods I'm teaching to make your link building look more natural.

One-way links are often the subject of purchase - website owners routinely aim to sell advertising space on their high-ranking websites (by high-ranking I mean websites with high Page Rank). It is not uncommon to see websites with a Page Rank of 5 offering one-way main page links for $20 a month. In contrast, a website with a PR 9 can probably charge several hundred dollars per month on a single text link.